🌸Louise is out this Spring — follow us on Instagram to track her location each weekend.
Greenpoint, Brooklyn
Meet
Louise.
A restored 1972 Ford F-100 filled to the brim with locally grown, seasonal flowers — parked on the streets of Brooklyn.
The Truck
A 1972 Ford F-100,
fully restored.
Louise is a sight to behold. She rolls through the streets of Brooklyn on Spring and Fall weekends, loaded with whimsical, locally grown blooms — the kind you can't find at a bodega. She's our way of bringing the flower shop to you.
Owned and operated by Molly Halpin, founder of Brownstone Botanical — a woman-owned floral studio in Greenpoint, Brooklyn. Molly has nearly 15 years of experience in floral design and a deep love for locally grown, seasonal flowers.
Follow @brownstonebotanicalFind Louise
She moves.
Follow along.
Louise doesn't have a fixed address — that's part of the magic. She pops up across Brooklyn on Spring and Fall weekends, and the best way to find her is to follow us on Instagram, where we share her location each time she's out.
When
Spring & Fall Weekends
Louise is out during the growing season — typically April through June and September through November. Follow Instagram for exact dates.
Where
Across Brooklyn
She roams the neighbourhoods of Greenpoint, Williamsburg, Park Slope, and beyond. Her location is posted each morning she's out.
How to Find Her
Follow on Instagram
We post Louise's location every time she's out. Turn on notifications for @brownstonebotanical so you never miss her.
The Experience
Flowers the way
they should be.
Stop by, pick your stems, and walk away with a hand-wrapped bouquet of the most beautiful locally grown flowers you've ever held. No subscription. No delivery window. Just flowers, on the street, the way it should be.
Private Bookings
Book Louise for
your next moment.
Louise is available to hire for private events — with or without flowers. Whether you want her as a stunning backdrop or a fully loaded flower bar, we'll make it happen.
Birthdays
Surprise someone you love with Louise pulling up outside their door, filled with their favourite blooms.
Proposals
Make the moment unforgettable. Louise sets a scene that photographs beautifully and feels genuinely magical.
Photo Shoots
A vintage teal truck overflowing with flowers is the backdrop that no studio can replicate.
Private Gatherings
Garden parties, baby showers, anniversary dinners — Louise brings the floral moment to you.
Pop-Ups & Store Openings
Drive foot traffic and create a neighbourhood moment that announces your arrival.
Any Occasion
No occasion too big or too small. If you can dream it, we can fill Louise with flowers for it.
The Florist
Meet Molly,
the woman behind the wheel.
Molly Halpin is an NYC-based floral designer with nearly 15 years of experience. She founded Brownstone Botanical in 2020 with a simple belief: flowers should be beautiful, local, and accessible to everyone.
One year later, she bought Louise — fulfilling a lifelong dream of owning an old truck and filling it to the brim with flowers. Brownstone Botanical is based at 173 Green Street, Greenpoint, Brooklyn.
Visit the Shop
Questions
Everything you
need to know.
Can't find what you're looking for? Drop us a line at [email protected]
Louise is out on Spring and Fall weekends during the growing season — typically April through June and September through November. Follow @brownstonebotanical on Instagram to get notified each time she's out.
Louise roams across Brooklyn — Greenpoint, Williamsburg, Park Slope, and surrounding neighbourhoods. Her exact location is posted on Instagram each morning she's out.
Bouquet prices vary by size and what's in season. You can expect to pay similar to what you'd pay at a good local flower shop — and the quality is exceptional because everything is locally grown and freshly cut.
Louise is stocked with whatever is most beautiful and in season that week. We can't guarantee specific varieties for street pop-ups, but if you're booking her for a private event, we'll work with you on a custom floral palette.
Send us an email at [email protected] or use the enquiry form below. Tell us your date, location, occasion, and rough guest count and we'll get back to you with availability and pricing.
Yes — Louise is available as a standalone vehicle hire for photo shoots, pop-ups, and events. She's a stunning visual anchor even without the flowers.
Travel within Brooklyn and Manhattan is included. For events further afield, get in touch and we'll let you know what's possible.
@brownstonebotanical
Never miss Louise
on the street.
We post Louise's location every time she's out. Follow us on Instagram and turn on notifications so you're always first in line.
Follow on InstagramGet in Touch
Let's make your
moment bloom.
Whether you want to book Louise for a private event or just have a question, we'd love to hear from you.